Munroe-Blum: Cirque du Soleil as a role model for blending innovation, talent and technology
She said the troupe, which dazzles audiences around the globe, offers an important business lesson at a time when Canadian companies need to do more research and development, or risk putting Canada at a global disadvantage.
“You might think of the circus as an old economy domain. Here we have a multi-national company that is at the very top of the entertainment field,” she said, noting that Cirque’s success has been built on worldwide recruitment.
According to Rob: “In an analogy that is already a bit too accurate, the council stressed the need for the scientific community to become more like a circus. Heather Monroe-Blum, Principal and Vice-Chancellor of McGill University, held up the Cirque du Soleil as an example of how a small Canadian company can innovate and become a world leader. The council is encouraging Canadian businesses to follow the Cirque’s lead and dare to innovate.”