Skip to content

Munroe-Blum: Cirque du Soleil as a role model for blending innovation, talent and technology

May 6, 2009


She said the troupe, which dazzles audiences around the globe, offers an important business lesson at a time when Canadian companies need to do more research and development, or risk putting Canada at a global disadvantage.

“You might think of the circus as an old economy domain. Here we have a multi-national company that is at the very top of the entertainment field,” she said, noting that Cirque’s success has been built on worldwide recruitment.

According to Rob: In an analogy that is already a bit too accurate, the council stressed the need for the scientific community to become more like a circus. Heather Monroe-Blum, Principal and Vice-Chancellor of McGill University, held up the Cirque du Soleil as an example of how a small Canadian company can innovate and become a world leader. The council is encouraging Canadian businesses to follow the Cirque’s lead and dare to innovate.”

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: